The Astrano case

Market vision, current scenario, and possibilities

2 min readFeb 8, 2022

You know, if there is something Web 2.0 made possible, it was the possibility to discover talent across almost any discipline you could think of. Seen that kid on TikTok dribbling across the entire team? Seen that little girl on Instagram beating all of her opponents in MMA? What about that new content creator on Twitch?

In a sense, we all inherently have that ability to “scout” talent, we have been brewing this ability ever since we got our first smartphone. The thing is that we never saw it as an investment opportunity because, well, at the end of the day how could you anyway? The closest thing we got to that was paying a channel subscription in exchange for a couple of emotes in a chat, or even worse, simple donations to support their journey.

See the common feature yet?

Exactly, you don’t obtain anything with a “real” monetary value, you are not buying into an asset, but rather into thin air. Think about it, why does it have to be an act of kindness when it could also be an investment?

Now imagine a situation where the following were true :

Retail investors can actually buy into these people and projects they believe in whilst obtaining an actual asset with diverse functionalities.
Creators, artists, athletes, start-ups… can get funded whilst marketing themselves on a platform that promotes talent discovery.
All within a safe environment, designed for the non-tech savvy.

Want to know more? Follow us on social media and buckle up for our launch!

Welcome to the future,

Welcome to Astrano